Summary of the Article, "The effect of perception on Indian urban female consumer buying behavior" written by Dr.Avinash Kapoor and Dr.Chinmaya Kulshrestha. The objective of this study is to know the fashion involvement of selected affluent female consumers and to find the relationship between the fashion involvement and the media usage, personality traits (self-confidence and public
Article Summary: The Effect of Perception on Indian Urban Female Consumer Buying Behavior
Summary of the Article, "The effect of perception on Indian urban female consumer buying behavior" written by Dr.Avinash Kapoor and Dr.Chinmaya Kulshrestha. The objective of this study is to know the fashion involvement of selected affluent female consumers and to find the relationship between the fashion involvement and the media usage, personality traits (self-confidence and public
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