Article Summary on, "The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty" written by Yuping Liu. The objective of this summary is to explain the research conducted on impact of loyalty program on various type of customer and how the customer perceives the customer loyalty program. The study was more concentrated on these consumer loyalty programs which changes
Article Summary: The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Article Summary on, "The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty" written by Yuping Liu. The objective of this summary is to explain the research conducted on impact of loyalty program on various type of customer and how the customer perceives the customer loyalty program. The study was more concentrated on these consumer loyalty programs which changes
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